Privacy Policy

Last updated: May 2026

1. Who We Are

Mura ("we", "us", "our") is an AI-powered mental wellness platform available at mura.today. We provide conversational support, breathing exercises, and session tracking to help users manage their emotional wellbeing.

For the purposes of GDPR, Mura is the data controller responsible for your personal data.

Contact: contact@mura.today

2. What Data We Collect

We collect only what is necessary to provide the service:

If you use Mura as a guest (no account):

  • Conversation messages (processed in real time, not stored long-term)
  • Time spent on the platform (stored locally in your browser only)

If you create a free account:

  • Your name (optional)
  • Your email address
  • Conversation messages
  • Mood scores (1–10 wellbeing rating before and after each session)
  • Session summaries (key themes from your sessions)

3. How We Use Your Data

Data

Purpose

Legal Basis

Conversation messages

Generating AI responses

Consent

Email address

Account identification, no marketing

Consent

Mood scores

Tracking your wellbeing progress

Consent

Session summaries

Letting you review past sessions

Consent

We do not use your data for advertising, profiling, or any purpose beyond providing the Mura service.

4. Third-Party Processors

To deliver the service, we share data with the following trusted third parties:

OpenAI (openai.com)
Your conversation messages are sent to OpenAI's API to generate responses. OpenAI acts as a data processor on our behalf. You can review OpenAI's privacy practices at openai.com/policies/privacy-policy.

Amazon Web Services (aws.amazon.com)
Your account data, mood scores, and session summaries are stored on AWS infrastructure (encrypted databases). AWS is certified under ISO 27001 and SOC 2. More at aws.amazon.com/compliance/gdpr-center.

We do not sell, rent, or share your data with any other third party.

5. Data Retention

Data

Retention period

Conversation messages

Not stored after the session ends

Session summaries & mood scores

Until you request deletion

Email & name

Until you request deletion

Guest usage data

Stored in your browser only, cleared daily

6. Cookies

Mura uses minimal cookies:

  • Session cookie — keeps you logged in during a session (essential, no consent required)
  • Usage limit cookie — tracks free guest usage time, stored locally in your browser

We do not use advertising cookies, tracking pixels, or third-party analytics.

7. Your Rights Under GDPR

If you are located in the European Economic Area (EEA), you have the following rights:

  • Right of access — request a copy of all data we hold about you
  • Right to rectification — request correction of inaccurate data
  • Right to erasure — request complete deletion of your data ("right to be forgotten")
  • Right to restriction — request we limit how we use your data
  • Right to data portability — request your data in a machine-readable format
  • Right to withdraw consent — withdraw consent at any time without affecting prior processing
  • Right to lodge a complaint — with your national data protection authority

To exercise any of these rights, email contact@mura.today. We will respond within 30 days.

8. Data Security

We take security seriously:

  • All data is transmitted over encrypted HTTPS connections
  • Data at rest is stored in encrypted AWS databases
  • Access to user data is restricted to authorised personnel only
  • We conduct regular security reviews

Despite these measures, no system is 100% secure. If you believe your data has been compromised, please contact us immediately at contact@mura.today.

9. Children

Mura is not intended for users under the age of 16. We do not knowingly collect data from children. If you believe a child has provided us with personal data, please contact us and we will delete it promptly.

10. Changes to This Policy

We may update this policy from time to time. When we do, we will update the "Last updated" date at the top. Continued use of Mura after changes constitutes acceptance of the updated policy.

11. Contact

For any privacy-related questions, requests, or complaints:

Email: contact@mura.today
Website: mura.today